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Facebook Post Failed to Publish

Facebook Post Failed to Publish

We have listed down the reasons for the most common errors that you face while publishing content to Facebook and start scratching your head why the content did not appear but with errors such as:


Two-Factor Authentication

If the business page that you are managing has enabled two-factor authentication, you need to enable the Two-factor authentication on your account level. After that reconnect your account and you will not be facing this error.


The user must be an administrator, editor, or moderator of the page in order to impersonate it.


Error Validating Access Token

This means that the session has been invalidated because the admin has changed their password or Facebook has changed the session for security reasons. Your session/access token to Facebook has expired. This happens if you have:


  • Changed your account password

  • You have not made a post to Facebook in the past 90days from the Social planner


Abusive/ Reported Contents/ Link Goes Against Community Standard

Be mindful of what you post online, your message might get restricted if it includes content that other people on Facebook have reported as abusive or not appropriate. Your content will not be shared, because the link goes against our Community Standards of Facebook.


‘Manage_Permissions’ must be Granted

If you are publishing content to your client’s social media pages and they haven’t added you as an administrator, in such a case, you will be getting this error. Make sure, you have administration access to those social media pages and while connecting the account, you allow the manage_permissions to the Pages section so your post publishes without any issues.


Missing or Invalid Image

If you have scheduled the social media posts, and the link that you are sharing with the image is no longer opening, you will be getting this error for your social post.


An unknown error occurred

If you are getting this error, then the issue most likely is that your Facebook page access token does not have enough permission to publish content. Sometimes, your posts are published, but a few times they are failed. If you are facing this issue, what you need to do is reconnect your pages and make sure you have given all of the permissions while connecting your Facebook Page.


“The URL you supplied is invalid” or “This link could not be posted”

When we publish a message that includes a link to the message, Facebook takes a look at this link and indexes it. When Facebook servers are overloaded they can’t index it during the request time. Facebook throws one of the errors mentioned above. Facebook still indexes the link, so the second try a couple of minutes later usually goes without any problems.


Unable to reconnect a page/group in the Social Planner

To reconnect a page/group within the social planner tab, please reconnect using the same User’s social media account that originally connected the page/group to the location or has the current user head into the locations Settings > Integrations > Click on disconnect, then the connect button for the accounts with expired tokens.


They will need to be a page admin to continue. Once done, head back into the social planner and check to see if the social token is still expired.


For example:

If Emily had connected the Facebook page using her account, now Alex (Account Admin) wants to reconnect the page because the integration has expired, then Alex will need to use Emily’s Facebook account to reconnect the page, or ask Emily to reconnect the page herself using her account within the locations settings > integrations > Disconnect, then reconnect Social pages where you are seeing expired tokens.


Click on the Connect button to disconnect, click again to reconnect

Click on the Connect button to disconnect, click again to reconnect



View the token validity

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